Patient Centricity - “It’s Not a Tick box” with Hilary Sutcliffe

I was joined by the wonderful Hilary Sutcliffe, director of SocietyInside, who spoke to me about patient centric innovation. How do we as scientists and researchers ensure that our practice is actually centred around the patient to address the issue at hand. We also spoke about trust between the general public and people in science, how that must improved and why patient centricity and reliable science communications is the key.